About us

SEDDY’S (R) is the official brand by New Ideal snc, a company specialised in customisable accessories, footwear and clothing, in Italy for 3 years and now expanding throughout Europe.
Our services include stud application, with a vast variety of studs and colour (according to EN 1811:2011 for nickel use), lining with different types of washable fabric, leather or faux leather.
Our policy is to prefer Italian prime material, which is why we are constantly growing and our customers are satisfied.

We specialise in:
– Lining or stud applications in sneakers (Converse, Nike, Adidas, etc.)
– Lining or stud applications in footwear (Dr Martens, Jeffrey Campbell, Ugg, etc.)
– Lining or stud applications in accessories (bags, hats, belts, bracelets, suspenders and so on)
– Digital print on fabric.

We also have our own accessorie line and up-to-date fashion haul, constantly growing according to trends.

SEDDY’S (R) Team